The age of website designing and internet has encountered a dramatic change with the advent of blogging and its frequent usage. In business, blogging is exercised as a marketing tactic to render the business a high online visibility through regular updates and sharing of content on a website. For businesses who wish to establish strong relationship with its customers, readers and visitors to the website, it is especially crucial. Blogging for business, functions as a marketing channel, much like social media that promotes the overall growth of the business, enhances inbound marketing drives, drives a lot of traffic to the website and attracts more prospective visitors. All of these can be achieved through blogging which is a rather inexpensive.

Whether you are a small business, a multinational company or startup, blogging proves to be integral to your business’s online content marketing strategy.

Our experts at MQT Global stress strongly on the importance of blogging ad here are 6 reasons why they think you need to start blogging now!

1) Builds good relationship and trust

Blogs can be excellent mediums to convince the visitors to your business websites that you are not just interested in making sales but are also highly concerned about satisfying your customers by provision of quality content. It allows you to make a deeper connection with your customer and a sense of trust which goes a long way in establishing long term relationships. Through your blogs you can also endorse the products and services that you offer, giving them better limelight.

2) Drives traffic to your website:

By creating quality and relevant content for your businesses you can use blogging as an effective marketing tactic to drive good traffic to your website. And the importance of traffic to the business website cannot be underestimated. With increased traffic and more online visibility, you can boost sales.

3) Increase your SEO/ SERP

Relevant, good and fresh content is a key element in beating your competitors on the search engine results page. Blogs go a long way in improving your SEO. By adding keywords, related expressions and term worlds in your articles allows Google and other prominent search engines to find your site for the searched words.

4) Position your brand as an industry leader:

Well -written blogs about your company reflect your business stance, dedication and integrity, goals and places your business as industry leaders. By writing about topics that are relevant to your marketing and business goals, you are in a way marketing your skills for your business, service or product. Not only it is very helpful for your business, but you are helping your customers gain more knowledge. It also helps customers and visitors perceive you as professionals in the field.

5) Social Media and Blogging Connection

There is no denying the importance of social networking websites and the amount of visitors they are fostering every minute. Businesses, knowing the effectiveness of social media networking devise strategies for their business. A very effective strategy to promote the business’ social media platforms is through blogging. One can easily say that blogging and social media connection go hand in hand together.

6. Cost-Effectiveness

Having a good look at the vast and diverse advantages that blogging renders to the businesses, it is still very inexpensive. It is even free to the extent if the user is able to write the blog content himself. The result is very advantageous compared to the minimum effort and money you invest in it.