Five Simple Tactics To Improve The Onsite User-Experience – B2C Brands

Do you want to improve and enhance the user experience of your e-commerce website? Are you confused about which areas of the site you must attack first? How can you attain better conversion rates? 

Ask the experts at MQT Global;

1) Optimize for Mobile

The mobile world has officially taken over, with users now getting increasingly accustomed to browsing websites on their mobile phones. This is a warning and call-to-action for your online business: Optimize for mobile. Web users hold no patience for sites that are not functional or incompatible on mobile devices. Also, such websites give your product brand a very outdated look.

Redesigning the website and optimizing it for mobile usage is significant to cater and boost mobile traffic. This change is crucial to enhancing the UX and increasing the conversion rate.

2) Streamline the Checkout

Checkout is another aspect of your e-commerce website whose improvement can significantly impact a better user experience. Through efficient streamline and optimization of the checkout process, the number of abandoned “shopping carts” can significantly decrease. A few practices to streamline the checkout include

a. Guest Checkout (users may choose not to create an account to purchase a product from the site)

b. Visual clues to indicate the steps to checkout

c. Not asking the visitor for too much information

3) Call to Action

Does it really matter how a particular colored button, using one word instead of another or the use of a small detail can influence users to interact differently with your website? Yes, it can!

The entire user experience of a website can be improved with the right CTAs. CTA acts as the guide for the users on the website. They should be easily signaled out, must have a visually distinct appearance on the website, while holding their alignment with the design of the website. Language, color, and imagery are very important in this area.

4) De-clutter

Most websites have a lot of banners, competing messages, props and pop-ups plastered all over it. But the truth is, these messages are doing more bad than good to your business.“Cluttering” your website with these banners distracts the visitor from the actual message that your website aims to give across. It also can be virtually very annoying and unappealing.

Instead of plastering a lot of messages on the website at once, choose a message that you want the visitors to focus on.

5) Improve load times

What do visitors hate more than annoying banners on the website? Excessive load time! There is nothing that drives away visitors faster than a website that is taking its jolly good time to load for the user. Slow-loading websites end up becoming the greatest UX liability. A single extra second that your website is taking to load is taking away more valuable customers than you know!

We at MQT are trained to provide you the best on the Internet. Join hands with our experts us today and help us build you more.



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